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Tips For Branding Your Company | Denver Business Photographer

Tips for Branding (1) In late 2009, Drew Shader knew that the city of Denver needed biscuits. Big, buttery, flaky, melt in your mouth biscuits. At the same time, the gourmet food trucks garnering so much publicity on the coasts had yet to migrate to Colorado; Drew thought that Denver needed one of those too. The idea of the Biscuit Bus and subsequently The Denver Biscuit Co was born. With the help of his wife Ashleigh and Executive Chef Jonathan Larsen, they created Denver’s first gourmet food truck, The Biscuit Bus. While the Biscuit Bus was being built, Shader and crew opened The Denver Biscuit Co in the back of his existing bar, The Atomic Cowboy.

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Unsure as to whether Denver was ready for this unique breakfast concept, let alone one serving out of a well established drinking place, Denver Biscuit Company was a long shot at best. It didn’t take long before Drew and his crew realized that he had hit. After only a few months, weekend lines were stretching out the front door and wait times were upward of an hour. What started as a commissary kitchen for the Biscuit Bus had blossomed into Denver’s Best Breakfast, featured on multiple TV shows from The Cooking Channel to CNN, Headline News and many more.

Drew branded himself and his restaurant and it drew eyes to him. Local and national. Branding is the most important part of your company’s image. A brand is not a logo, it is a promise. A promise begins with the images you put forth. Images that are personal. Images that showcase the real you. One that people can relate to and want to trust. Here are a few ways photography can do that for you.

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1. Putting a face to your brand. When your face is attached to your brand, it becomes personal. People already love your brand and when they do, they want to know more about you! Displaying head shots or behind the scenes journalistic style images helps people relate personally to your brand. And a personal connection sells. Your clients, everyone, wants to feel valued. Show them a face that cares about them and believes in your brand.

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2. Consistency in your brand. Images taken by the same photographer on the same day or few days, styled the same way will be a uniformity to your brand. The colors will match, the images will have the same feel and people will understand who you really are as a company. Seeing is believing.

3. Marketing materials. Images created can be used for anything! Social media, press releases, your website, business cards, speaking engagements, events, appearances, the list goes on and on. Once you have a great head shot you are ready to put your best face forward. For you and your brand.

01-Denver Corporate Photogra4. Stand out from the crowd. One of the best places to stand out from the crowd is to do so in your own unique environment. Your place of business, your office space or in your very own backyard. A place personal to your business will show your clients what you are all about. Surround yourself with YOU.

Consistency is key when branding your buisness. One photography session. One style. One stand out brand. Let us make that happen for you today. Give us a call at 720-299-6278

Make-up Tips for your Headshot Session

Make-up Tips for your next photoshoot (1)Your professional headshot is your first impression in the business world so you want to look your very best! Make-up can enhance your look but you don’t want to hide behind it! We at 211 Photography have put together a list of tips to help you look your best for your upcoming headshot session:

1.   Be yourself!  Our biggest piece of advice is to dress and look like you do in everyday life, just enhance those features a bit. Add on a necklace, earrings or any of your favorite jewelry. But remember what Coco Chanel said “Before you leave the house,  look in the mirror and take one thing off.”

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2.  Choose makeup that goes with your outfit:  If you are wearing a suit or more professional outfit make sure that your make-up is a bit more done up.  If you are going for a more relaxed look, make sure your make-up is natural.  Stay away from what your teenage self would wear, ie: glitters, bright colors, too much blush.  They don’t photograph well and most of the time are style trends that last for only a limited time. Think classic.

01-Denver Corporate Photogra 3.  Don’t cake it on:  Make sure you have the right color foundation for your skin tone, and that it is blended well. Remember there is always retouching work that can be done on blemishes after your shoot.  Also contour a bit but don’t use dark colors that will make your face look splotchy or too dark in areas (see top left).  If you need some help with this Ulta Beauty is a great place to buy products. They have consultants on hand to help you chose the best product for you! Think about even going and getting your make up professionally done on the day of your session. Most stores will do it for free, take advantage.

4.  Use neutral colors:  Head shots are typically from the bust up, so you don’t want to use colors that are too overwhelming. Pick an eyeshadow that accents your eye color, and a lipstick that goes well with your skin tone. Make sure these colors are not too bright that you fade away. A professional make up consultation can do wonders.

5.  Get a professional to do it for you!  You’re probably going to have this headshot for a while, so why not spend a little extra money to look and feel your best. Find someone who does makeup and is known for the look you are going for. Test them out before your headshot day to make sure you are getting the look you were wanting. Our go to gal for make-up is Michelle Knoebel. She works at Clementines a salon that is down the street from our studio so she is the perfect choice for your make-up artist, check her our at HERE .michelle knoebel pic for blog

Now you are ready for the perfect head shot session. Give us a call to book your session today.

Denver | 303-825-1974 |

KPMG Head Shot Day | Denver Corporate Photographer

One of our clients KPMG, invited us into their beautiful Denver office over looking downtown for a company wide head shot day. Look at a few of their stunning employees.

Want us in to photograph your office? Give us a call today.

| Denver |

303-825-1974

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A Man in a Suit | 211 Corporate Photography

Meet Vikram. Vikram knows how to dress to impress. Be like Vikram.

Then let us photograph your good side. (We’re convinced all of your sides are good.)

Denver: 720.299.6278

Denver Corporate Photographer