In late 2009, Drew Shader knew that the city of Denver needed biscuits. Big, buttery, flaky, melt in your mouth biscuits. At the same time, the gourmet food trucks garnering so much publicity on the coasts had yet to migrate to Colorado; Drew thought that Denver needed one of those too. The idea of the Biscuit Bus and subsequently The Denver Biscuit Co was born. With the help of his wife Ashleigh and Executive Chef Jonathan Larsen, they created Denver’s first gourmet food truck, The Biscuit Bus. While the Biscuit Bus was being built, Shader and crew opened The Denver Biscuit Co in the back of his existing bar, The Atomic Cowboy.
Unsure as to whether Denver was ready for this unique breakfast concept, let alone one serving out of a well established drinking place, Denver Biscuit Company was a long shot at best. It didn’t take long before Drew and his crew realized that he had hit. After only a few months, weekend lines were stretching out the front door and wait times were upward of an hour. What started as a commissary kitchen for the Biscuit Bus had blossomed into Denver’s Best Breakfast, featured on multiple TV shows from The Cooking Channel to CNN, Headline News and many more.
Drew branded himself and his restaurant and it drew eyes to him. Local and national. Branding is the most important part of your company’s image. A brand is not a logo, it is a promise. A promise begins with the images you put forth. Images that are personal. Images that showcase the real you. One that people can relate to and want to trust. Here are a few ways photography can do that for you.
1. Putting a face to your brand. When your face is attached to your brand, it becomes personal. People already love your brand and when they do, they want to know more about you! Displaying head shots or behind the scenes journalistic style images helps people relate personally to your brand. And a personal connection sells. Your clients, everyone, wants to feel valued. Show them a face that cares about them and believes in your brand.
2. Consistency in your brand. Images taken by the same photographer on the same day or few days, styled the same way will be a uniformity to your brand. The colors will match, the images will have the same feel and people will understand who you really are as a company. Seeing is believing.
3. Marketing materials. Images created can be used for anything! Social media, press releases, your website, business cards, speaking engagements, events, appearances, the list goes on and on. Once you have a great head shot you are ready to put your best face forward. For you and your brand.
4. Stand out from the crowd. One of the best places to stand out from the crowd is to do so in your own unique environment. Your place of business, your office space or in your very own backyard. A place personal to your business will show your clients what you are all about. Surround yourself with YOU.
Consistency is key when branding your buisness. One photography session. One style. One stand out brand. Let us make that happen for you today. Give us a call at 720-299-6278